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Consumer Insights

How private brands can capitalize on transparency

Consumers’ demand for transparency is only going to intensify. But private brands can use transparency on labels and gain consumer trust without giving away proprietary information, says Label Insight’s Kira Karapetian.

Center Store

HBC & OTC

Put their best face forward

To expand private brands’ share of facial beauty-care sales, retailers need to home in on clean labels, emerging skincare segments and cosmetics with skincare benefits

Dairy, Frozen & Refrigerated