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Center Store

5 ways to personalize with private brands

To engage ‘participatory shoppers,’ retailers need to differentiate the shopping experience with surprises, opportunities for discovery, lifestyle solutions, says Daymon’s Nicole Peranick

HBC & OTC

Put their best face forward

To expand private brands’ share of facial beauty-care sales, retailers need to home in on clean labels, emerging skincare segments and cosmetics with skincare benefits

Dairy, Frozen & Refrigerated

5 ways to personalize with private brands

To engage ‘participatory shoppers,’ retailers need to differentiate the shopping experience with surprises, opportunities for discovery, lifestyle solutions, says Daymon’s Nicole Peranick