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5 ways to personalize with private brands

To engage ‘participatory shoppers,’ retailers need to differentiate the shopping experience with surprises, opportunities for discovery, lifestyle solutions, says Daymon’s Nicole Peranick

Consumer Insights

Center Store

5 ways to personalize with private brands

To engage ‘participatory shoppers,’ retailers need to differentiate the shopping experience with surprises, opportunities for discovery, lifestyle solutions, says Daymon’s Nicole Peranick

HBC & OTC

Put their best face forward

To expand private brands’ share of facial beauty-care sales, retailers need to home in on clean labels, emerging skincare segments and cosmetics with skincare benefits

Dairy, Frozen & Refrigerated

5 ways to personalize with private brands

To engage ‘participatory shoppers,’ retailers need to differentiate the shopping experience with surprises, opportunities for discovery, lifestyle solutions, says Daymon’s Nicole Peranick