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Podcast: Store brands and simplicity

Siegel+Gale recently released its 2017 Global Brand Simplicity Index, which the firm believes quantifies the value of brand simplicity. In this podcast interview with Store Brands’ Editor-in-Chief Lawrence Aylward, Siegel+Gale’s Brian Rafferty discusses simplicity as it relates to retail banners and private brands.

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Tremendous potential

Retailers could grow sales of store brand incontinence care products by catering to consumers’ desire for technology advances and discretion

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