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    Walgreens Boots Alliance amps up global private brand strategy in non-foods

    WBA to enter into 10-year agreement with Fareva Group, a French contract manufacturer of beauty, pharmaceutical and household products

    By Store Brands

    Deerfield, Ill.-based Walgreens Boots Alliance said today that it is entering into a 10-year global agreement with Fareva Group for the manufacture and supply of private brand beauty and other products, including items for sale in the United States. Headquartered in Tournon-sur-Rhône, France, Fareva is a contract manufacturer of cosmetics, pharmaceuticals and household products with production facilities in 11 countries, including the U.S.

    Under the terms of the offer, Fareva will take ownership of BCM, Walgreens Boots Alliance’s contract manufacturing business, which operates factories in the United Kingdom, France and Germany.

    The proposed agreement, which is subject to regulatory approval, is expected to be completed by the end of calendar year 2017.

    By Store Brands
    • About Store Brands Store Brands delivers the strategic and tactical information retail executives need to develop and support compelling, differentiated store brand programs. From industry trends and opportunities to innovation tools and store brand success stories, Store Brands provides actionable ideas for maximizing quality and profitability in store brand programs.

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