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    Podcast: Why 77% of consumers don't completely trust private brands as safe to eat

    Many consumers still view store brands as value products with poor packaging, which has hampered their trust in them, says Trace One’s Shaun Bossons. But in this interview with Store Brands’ Editor-in-Chief Lawrence Aylward, Bossons explains why he expects consumer confidence to grow in private brands.

    Shaun Bossons

    Trace One recently released its study, “Consumer Confidence in Private Label,” which expands on various facets of consumer confidence in store brands, including product loyalty, food safety and packaging. In this podcast with Store Brands’ Editor-in-Chief Lawrence Aylward, Trace One’s Shaun Bossons explains why he expects consumer confidence to grow in private brands.

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