Expert Insights published in May 2015
- Boomers tastes and eating habits are evolving to match their changing health and wellness needs.
- Private brands have "permission" to stretch, but must maintain their foothold in areas of strength.
- Today's tiered approach to private brand programs might be clear from a retailer's perspective, but consumers could use some help in understanding the concept and the benefits.
- Retailers must find ways to positively disrupt customers' shopping routines to put a spotlight on private brands and drive customer engagement.