Expert Insights published in August 2014
- Store Brands asked Kaplan to discuss her career, as well as what she sees going on in the store brand industry.
- Todays store brand product quality and innovation are propelling retailer sales and brand recognition, and in some cases even surpassing national brand advancements from originality in products, to modernized packaging, to advancements in channel sales.
- To cater to consumers increasingly digital shopping habits, grocers must amplify their digital presence.
- Five actions could help retailers minimize confusion at the shelf.