Aldi enters restaurant business with pop-up bistro

Designed to promote Aldi’s private brands, the chain officially opened its first pop-up bistro in Cologne, Germany, yesterday. With a changing menu created by German TV Chef Robert Marx, patrons at this restaurant can order discount meals that include a starter, main course and dessert.

The pop-up restaurant will remain open for three months, according to European Supermarket Magazine (ESM) and is part of Aldi’s “Simple Is More” marketing campaign.

To learn more, read the article at https://www.esmmagazine.com/aldi-bistro-cologne/41582.