Amazon’s Elements private label expands into OTC category

The Amazon Elements brand launched four dietary supplement SKUs on Feb. 21: Vitamin D2, Turmeric Root Extract, Calcium Complex and Vitamin K2. All of the products do not contain “allergens, artificial colors and flavors, chemical preservatives or gluten,” according to Amazon.

The Calcium Complex supplement is formulated from marine algae, while the Vitamin K2 supplement is made from fermented chickpea flour and the Vitamin D2 supplement from cultured yeast that is exposed to light.

Customers can scan a bar code label to learn more about each product. For more information, visit Amazon.com and search on “Amazon Elements.”