BJ’s launches new desktop website

BJ’s Wholesale Club its boosting its online presence to make it easier for members to research and buy products, and manage their memberships.

The Westborough, Mass.-based warehouse club announced its new site — www.bjs.com — on Monday at the eTail East Conference in Boston, Mass.

“We’re making it more convenient for members to shop — and save — at BJ’s, whether it’s in-club, from their desktops or on their mobile devices,” said BJ’s Rafeh Masood, senior vice president and chief digital officer. “Omni-channel is an integral part of the company strategy and the new desktop site is another step in our transformation.”

Members can not only manage their membership online, they can also access BJ’s services like online deli and bakery ordering so members can place an order and pick it up in as little as 36 hours. Members will also be able to access Pick Up & Pay to reserve select non-perishable products online and pick up in-club in as little as two hours.

BJ’s said it expects to announce additional enhancements to its digital offerings, from increased use of technology in its clubs to a new mobile app.

Masood joined BJ’s in May to help drive its technology roadmap and omnichannel transformation. He previously was employed at Dick’s Sporting Goods.