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    Dayton Daily News pays tribute to Dorothy Lane Market

    Dayton, Ohio-based chain recognized for its fun, iconic brand

    By Store Brands
    For a free gift card, fans of Dorothy Lane Market (DLM) such as Air Force Col. Gregory Johnson (shown piloting Space Shuttle Endeavor in 2008) photograph themselves with a DLM shopping bag while on vacation.

    Dorothy Lane Market (DLM), a Dayton, Ohio-based gourmet grocery chain with three locations, is known for the strength of its brand, reported MyDaytonDailyNews.com in an article wishing the retailer a happy birthday. Founded in 1948, DLM turned 69 on Aug. 12.

    The chain carries a significant assortment of store brand items from DLM ketchup to Vera Jane’s extra-virgin olive oil (named for Vera Jane Mayne, an early president of the company and the co-founder’s wife who retired at age 100 and lived until age 105). But just as important, DLM has made its brand fun and iconic in the Dayton area.

    “Shoppers have started a tradition of packing their brown DLM bag when they go on vacation,” the article noted.  “Those who take a picture holding a bag at a recognizable place or landmark will receive a gift card.”

    Arguably, the “most notable” of these snapshots was one taken of Air Force Col. Gregory Johnson, an astronaut from Fairborn, Ohio, photographed with a DLM shopping bag on his head while piloting Space Shuttle Endeavor in 2008.

    By Store Brands
    • About Store Brands Store Brands delivers the strategic and tactical information retail executives need to develop and support compelling, differentiated store brand programs. From industry trends and opportunities to innovation tools and store brand success stories, Store Brands provides actionable ideas for maximizing quality and profitability in store brand programs.

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