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Arlington, Va.-based Lidl has joined more than 90 other companies in the U.S.-based How2Recycle initiative, a project of the Sustainable Packaging Coalition that aims to inform consumers about how to recycle different types of packaging.
Lidl will use the How2Recycle label on its private brand products in the United States. How2Recycle makes recycling simple by clearly communicating instructions for how to dispose of every packaging component.
“Running efficient operations and reducing waste are important company principles at Lidl because they enable us to be better stewards of the environment, while lowering our operational costs so we can drive prices down for our customers,” said Boudewijn Tiktak, chief commercial officer at Lidl, in a statement. “By including How2Recycle labeling on our packaging, we are proud to help our customers facilitate better recycling in their own lives.”
Kelly Cramer, senior manager at the Sustainable Packaging Coalition, pointed out that “retailers like Lidl are uniquely poised to make a significant impact towards encouraging correct recycling behavior when they join How2Recycle.”
By applying the How2Recycle label to their private brand packaging, retailers can provide consistent recycling messaging across a wide variety of packaging formats and materials, “embedding accurate recyclability claims into the store experience,” Cramer added.