Nielsen will supply Aldi with integrated analytics data

Nielsen and Aldi announced a multiyear relationship for integrated analytics data around shopper panel, custom retail analytics and advertising effectiveness. Under the agreement, Nielsen will be Aldi’s preferred data and analytics provider, covering nearly 1,700 stores in 35 states across the U.S.

Nielsen will provide Aldi with a combination of industry analytics, including consumer-sourced panel data, custom retail analytics and advertising effectiveness. Nielsen said its combined consumer panel and advertising effectiveness analytics brings forth a deeper view of shopper panel data and the role that advertising plays within it, a critical strategy in navigating today’s evolving grocery retail landscape.

“We are continually creating a better grocery store for our customers,” said Scott Patton, vice president of corporate buying at Aldi. “We selected Nielsen for its differentiation of consumer and retail data in the marketplace, so we can continue to focus on doing what we do best — save people money on their grocery bills.”

Rob Hill, executive vice president for U.S. Retail Services at Nielsen, said Aldi is one of the fastest-growing retailers in the U.S and needs access to increasing amounts of effective shopper and advertising data.