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The Private Label Manufacturers Association (PLMA) is launching a special exhibition of private label housewares, kitchen and home products from a range of U.S. and international retailers, and offering this occasion for manufacturers to exhibit at its 2017 Private Label Trade Show in Chicago, Nov. 12-14.
With consumers spending more than ever on durables for cooking, kitchen and the home, retailers across every channel are increasing the range of kitchenware and housewares sold under their own private brands, according to the PLMA, which says it wants to turn the spotlight on growing opportunities in the category for retailers and store brands manufacturers.
PLMA said its housewares showcase will open up the annual event into a destination where kitchenware and housewares manufacturers can meet a wide representation of private brands buyers and see all in one place the extent to which retailers are expanding their private brands in the categories.
PLMA said the popularity of store brand housewares has been rising, aided by increasing numbers of well-informed purchasers of kitchenware, cookware, small appliances, bakeware, tableware, housewares and other home products. These are mainstream shoppers who recognize the high quality and value in these exclusive product lines at major retail chains like Target (Threshold, Room Essentials), Walmart (Mainstays, Better Homes and Gardens), Costco (Kirkland Signature), Walgreens (Living Solutions), H-E-B (Chefstyle), Giant/Stop & Shop (Smart Living), Williams Sonoma (Open Kitchen), Sur La Table (Sur La Table), Ace (Grill Mark, Living Accents), Meijer (Katie Brown), Bed Bath & Beyond (Real Simple), among many others.
Housewares in the U.S. and Canada are estimated to account for more than one quarter of global category sales of $346.9 billion, the PLMA cited. According to the most recent industry data, U.S. spending for housewares grew 9.4 percent, a rate that’s nearly twice the sales growth for the category as a whole globally.