Podcast: How to gain differentiation with private brands

While up to 98 percent of a retailer’s branded items assortment are carried by its competition, Daymon’s Joe Cook says a retailer can differentiate with store brands by “innovating your way to success." In this podcast with Store Brands Editor-in-Chief Lawrence Aylward,  Cook says achieving a strong private brands program "is no small feat" and might require taking some risks, but building a successful program will help drive private brand shares higher.