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    Source sustainably to innovate and better communicate your brand

    Retailers attending the 2015 Store Brands Innovation and Marketing Summit will learn the questions they need to ask suppliers to realize their private label sustainability vision.

    By Store Brands

    Sustainability is becoming increasingly important to today's consumers. Sustainability also should be factor in decision-making related to sourcing store brand products; consumers want assurance that a product's supplier engages in sustainable practices.

    During a Feb. 27 general session to be held during the 2015 Store Brands Innovation & Marketing Summit, Doug Baker, vice president, private brands for the Food Marketing Institute, and Janice Neitzel, CEO and principal of the Sustainable Solutions Group, will discuss how retailers could source more sustainably to innovate and better communicate their own brands.

    The Innovation & Marketing Summit will take place Feb. 25-27 at the Hyatt Regency O'Hare hotel in Rosemont, Ill. For more information or to register for the event, visit http://storebrands.com/IMS2015.

    By Store Brands
    • About Store Brands Store Brands delivers the strategic and tactical information retail executives need to develop and support compelling, differentiated store brand programs. From industry trends and opportunities to innovation tools and store brand success stories, Store Brands provides actionable ideas for maximizing quality and profitability in store brand programs.

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