Quick Stats

Quick Stats

    You are here

    Wall Street Journal notes strength of Kirkland Signature brand

    Article explores how Costco’s private brand challenges national brands

    By Store Brands

    An article in today’s Wall Street Journal titled “How Kirkland Signature Became One of Costco’s Biggest Success Stories” explores Issaquah, Wash.-based Costco Wholesale’s private brand strategy and the strength of store brands in general.

    By Store Brands
    • About Store Brands Store Brands delivers the strategic and tactical information retail executives need to develop and support compelling, differentiated store brand programs. From industry trends and opportunities to innovation tools and store brand success stories, Store Brands provides actionable ideas for maximizing quality and profitability in store brand programs.

    Related Content

    Related Content