About Store Brands


Store Brands delivers the strategic and tactical information retail executives need to develop and support compelling, differentiated store brand programs. From industry trends and opportunities to innovation tools and store brand success stories, Store Brands provides actionable ideas for maximizing quality and profitability in store brand programs.










Kevin Francella
Brand Director
[email protected]









Suzanne Caputo
Associate Brand Director
[email protected]









Lisa Adams
Regional Sales Manager
[email protected]













Lawrence Aylward
[email protected]









Carolyn Schierhorn
Managing Editor
[email protected]









Bette  Boyers
Ad Manager
[email protected]




  • Keith Winters, private brands manager, Supervalu Inc.
  • Juan De Paoli, senior vice president, brand management and own brands, Ahold USA
  • Erin Kouri, owned brands category manager, Kum & Go
  • Sean Thompson, senior director of merchandising, private brands, 7-Eleven Inc.
  • Sean Barrett, vice president of own brands product management, Albertsons-Safeway
  • Cia Tucci, vice president of store brands, CVS/pharmacy
  • Robin VanDenabeele, director of private label, Fresh Thyme Farmers Market


  • Tom Stephens, founder, Brand Strategy Consultants
  • Susan Viamari, vice president, thought leadership, Information Resources Inc.
  • Jim Wisner, president and founder, Wisner Marketing Group


Keith Winters .png

Keith Winters has 40 years of retail/wholesale grocery experience with private brand responsibilities. He is currently private brands manager with Supervalu. He has private brand product management/sourcing responsibilities for several center store grocery categories. He has held several private brand management positions at Supervalu since 1993. Prior to joining Supervalu, Winters was director of sales/procurement at Wetterau corporate, which included private brand responsibilities for the dairy/frozen departments. He also served as buyer/merchandiser at Wetterau’s Reading, Pa., division. He started his career in 1975 as a buyer/merchandiser with Weis Markets in Sunbury, Pa. While at Weis Markets, he also had Private Brand responsibilities in the grocery and frozen departments.



Juan De Paoli is senior vice president, own brands and brand management for Ahold USA. His experience also includes serving as vice president of program management grocery, frozen, HBC and GM at Topco Associates. Before joining Topco, De Paoli spent 12 years rising through the ranks at H-E-B, ending as director of own brand, responsible for brand management, brand growth, product development, packaging engineering, design, consumer research and labeling regulatory.


Erin Kouri is the owned brands category manager for Kum & Go, where she is responsible for all private label products, from packaged sandwiches, beverages and snacks to motor oil and T-shirts.  She led the transition of Kum & Go’s private label from Hiland to K&G on all food and beverage SKUs, a move that has increased sales in all categories.  Prior to joining Kum & Go, Kouri worked primarily on the manufacturing side.  She managed new product development for the Dairy Farmers of America and consumer insights for Hallmark Cards and ConAgra.  She also spent several years at Kimberly Clark doing brand management for Huggies diapers.


Sean Thompson.png

Sean Thompson is a senior director at 7-Eleven, where he has responsibility for driving transformational growth in private brands. Previous to his role in private brands, he ran the center of store business for 7-Eleven.  Before joining 7-Eleven, Thompson held several leadership positions at Target, where he most recently ran pharmacy services and the pharmacy loyalty program. Before Target, he was director of manufacturing services at The Farnsworth Group, an Indianapolis-based consulting firm where he led the firm’s growth strategy and product development research.


Sean Barrett is the vice president of own brands product management for Albertsons-Safeway, responsible for all grocery and GMHBC categories. Barrett joined Albertsons-Safeway in April 2015 from Procter & Gamble (P&G), where he was most recently the chief marketing officer of the P&G/Whirlpool joint venture. His tenure at P&G spanned oral care, fabric care, home care, and new business creation, including work on the brands Crest, Scope, Oral-B, Tide, Downy, Swiffer and Mr. Clean. Barrett has prior experience working for Johnson & Johnson Consumer Products, and in the financial services industry for SEI Investments. He has a BA in economics and computer science from Boston College and an MBA from London Business School.



A global expert in private label execution, Tom Stephens brings a worldwide perspective to the ever-changing strategies required to keep offering the consumer products that are meaningful, competitive and sustainable. A global portfolio of clients in retail and manufacturing results in the development of an ongoing relationship with best in class private label management. Through a network of highly experienced consultants, BSC brings expertise across branding, sourcing, design architecture, supply chain, product lifecycle management, total business process and organization structure. Stephens also teaches courses in private label at universities in the United States, Amsterdam and China.




As IRI’s editor of thought leadership, Susan Viamari has been developing, implementing and communicating IRI’s thought leadership research for more than a decade, bringing effective strategies and innovative solutions to the CPG, retail and over-the-counter healthcare industries. She facilitates cross-functional thought leadership to develop research that creates a “single point of truth” with which IRI teams develop innovative, holistic solutions for clients. Viamari shares her expertise by regularly leading dialogues on timely and compelling CPG issues, and she is frequently quoted in leading business and trade media.


Cia Tucci is vice president of store brands, CVS/pharmacy. She has a significant cross-functional background in store operations and merchandising, with experience at both the corporate level and the field. In this critical role, she implements the strategies and manages a team of 24 that delivers $4 billion in results across product development, category management and packaging.

Prior to this role, Tucci was senior category manager for skin care, sun care and Essence of Beauty. Previously, she was senior category manager for digestive health, adult care, home diagnostics and home health care from 2009 and category manager for foot care, adult care, and NRT from 2008. Before then, she was director, store operations from 2007, manager store operations from 2001, and regional learning center manager in Atlanta from 2000. Tucci earned a bachelor’s degree in Economics from the University of Connecticut.  


Jim Wisner is founder and president of Wisner Marketing Group Inc. He has over 30 years of experience in the food and drug industry as a vice president at Jewel Food Stores, Shaw’s Supermarkets, Topco Associates and Willard Bishop Consulting before starting Wisner Marketing Group in 1999. Wisner Marketing was the developer of Ask PLMA, the most comprehensive online private label information and resource center and The Digital 65, the first web-based service covering all the digital and social marketing activities of leading retailers in North America. 


A graduate of Western Michigan University – Haworth College of Business, Robin VanDenabeele is dedicated to building the store brand program at Fresh Thyme Farmers Market. As the director of private label, she worked with the Fresh Thyme Leadership team to create the brand and successfully launch 300 items within her first year. She is focused on continued expansion of the Fresh Thyme brand and development of her team. Executing a whole-house store brands program from the bottom up is a huge endeavor that requires her to utilize her knowledge, skills and abilities gained from her success at roles with Reckitt Benckiser, IRI and Topco.