Meet The 2024 Store Brands Game Changers
As demand for retail private label products continues to expand, the need to enhance product development efforts along with promoting to consumers the features and benefits of these growing collections of new items is vital for success.
The 2024 Store Brands Game Changers showcases the people, innovations, and new store brands that have each played a significant role in enhancing the products on shelves while also engaging with shoppers to continue boosting the perception of private brands.
From developing new products to new ways of doing business and leading the industry down new paths all with the goal of meeting consumers’ needs, innovation continues to be paramount.
This year’s Store Brands Game Changers feature six individuals who have made notable contributions to the industry, along with nine innovations that highlight the uniqueness store brand products offer shoppers and serve to raise the bar across the industry.
Each is highlighted in a special Store Brands Game Changers digital edition.
This year’s honorees include:
People
- Jenny Applegate, Senior Director of Brand & Integrated Marketing Solutions, Topco Associates
- Kate Favrow, Director of Marketing & Brand Communication, Associated Wholesale Grocers
- Brian Hartshorn, Senior Vice President, General Merchandise Manager, Dollar General
- Jennifer Kovacs, Vice President of Design, Collaborations and Omni Experience, Petco
- Gregory Rubin, CEO, Garcoa, Inc.
- Tim Balshi, Founder, Millpress Imports
Innovations
- Dollar General, OhGood!
- G.S. Gelato, Frozen Desserts
- Navy Exchange Service Command, 3 Paces Athletic Apparel
- Southeastern Grocers, Know & Love
- Staples, Pick Me Up Provisions
- The Fresh Market, Seasonal Private Label Products
- TrueChoicePack, Home Compostable & Marine Degradable disposables
- Whole Foods Market, Regenerative Organic Certified products
- Whole Foods Market, Sourced For Good Program